SELECTED WORK
Every project begins with listening. This collection represents thoughtful work that reflects my approach to design — work built around understanding the story, the people, and the day-to-day realities behind a business. It will grow over time, but I would rather show a small body of work honestly than fill the page for the sake of appearances.
One project, considered carefully.
One project, considered carefully.
Selected Work / Issue 01
01 / FEATURED PROJECT
THE HARTFORD EDIT
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The Hartford Edit is both my studio and my first case study. Creating this business gave me the chance to practice what I believe: thoughtful design should feel personal, clear, and useful to the people it is meant to serve.
Project Overview
The inspiration came from a simple desire to create a design studio that felt like a real conversation. I wanted to work with small businesses and community-minded people who care deeply about what they do, but may not have the language or budget of a large organization. The brand needed to feel refined without feeling distant, organized without feeling rigid, and creative without losing its sense of trust.
Goals
The goal was not to invent a personality from scratch. It was to make the existing values visible: warmth, care, clarity, honesty, and a belief that every business already has a story worth telling. The identity needed to speak to people who want professional design but still want to feel understood.
Creative Process
The process started with questions: What should this studio feel like to work with? What would make a first-time client feel comfortable? What kind of design would leave room for a client’s story instead of putting the designer at the center? I kept returning to the idea that art is about the artist, but design is about the viewer. The work should support the person on the other side of it.
Brand Identity
The identity balances editorial typography with a warm, approachable palette. Bodoni Moda brings a sense of history and care, while Inter keeps the practical details clear and easy to read. Cream, dusty blue, champagne, and charcoal create a quiet visual world that feels thoughtful rather than trendy. The Hartford Edit mark gives the name a distinctive presence, while the supporting system keeps the brand flexible enough to grow.
Website Design
The website was designed to feel like an open door. The writing is direct and conversational, the navigation is simple, and the page rhythm gives each idea enough room to breathe. Instead of leading with a list of claims, the site explains how the studio works and who it is for. That choice matters because trust is built through clarity, especially for someone hiring a designer for the first time.
Final Outcome
The final result is a studio identity that feels like an honest reflection of its purpose: polished, but not intimidating; distinctive, but not loud; organized, but still human. It gives The Hartford Edit a foundation to grow from while keeping the focus where it belongs — on the businesses and communities the studio hopes to serve.
LOOKING AHEAD
The Hartford Edit is a new studio, and I am proud to let this portfolio begin honestly. As new client partnerships are completed, this collection will grow with them. For now, I hope this first project gives you a sense of how I think, listen, and make decisions. Your business has a unique story too. I would love to imagine what it could become with you.
LET’S TALK
If you have a question, an idea, or a business that feels ready for thoughtful design, I would love to hear about it. Start with a conversation, and we can take the next step from there.
Start a conversation