SERVICES

Design that helps your business feel like itself.

Design that helps your business feel like itself.

You do not need to arrive with a perfect plan. Whether you are building something new, making sense of what you already have, or simply feeling like your business has outgrown its current look, we can start there. Together, we will find the clearest and most useful next step.

For small businesses, family-owned businesses, contractors, nonprofits, startups, and community organizations.

The work starts with understanding what already exists.

Services / A considered approach

TYPE STUDY / BODONI MODA

A thoughtful voice.

PALETTE / QUIET CONTRAST

Ink, paper, and a little air.

01 / BRAND IDENTITY

A visual identity with a clear point of view.

A visual identity with a clear point of view.

Branding is more than a logo. It is the collection of choices that helps people recognize, remember, and trust your business: the typography, color palette, imagery, and visual details that make everything feel like it belongs together.

WHO IT’S FOR
Businesses starting from scratch, or businesses ready for a more consistent and professional look.

WHAT TO EXPECT
A thoughtful identity system with a primary logo, supporting marks, typography, color palette, and simple guidance for using it with confidence.

THE VALUE
A visual language that reflects the care behind your work and makes every customer touchpoint feel connected.

02 / WEBSITE DESIGN

A website that makes it easier to say yes.

A website that makes it easier to say yes.

Your website should help people understand what you do, feel comfortable with your business, and know what to do next. I create custom websites that are beautiful, easy to navigate, mobile-friendly, and grounded in the way you actually work.

WHO IT’S FOR
Businesses that need a clear, welcoming home online — whether you are starting fresh or ready to make an existing site easier to use.

WHAT TO EXPECT
A considered page structure, thoughtful copy guidance, responsive layouts, and a site that feels like a natural extension of your business.

THE VALUE
A trustworthy first impression and a clearer path for customers to learn, connect, and take the next step.

03 / GRAPHIC DESIGN

The pieces that help your brand show up well.

The pieces that help your brand show up well.

Sometimes you need a business card. Sometimes you need a presentation, a flyer, a sign, or a set of social graphics. I design the print and digital pieces that support your brand and make the day-to-day work of running your business feel a little more organized.

WHO IT’S FOR
Businesses with a specific project in mind, or a growing list of materials that no longer feel connected.

WHAT TO EXPECT
Business cards, brochures, social media graphics, presentations, flyers, signage, marketing materials, and other pieces shaped around your needs.

THE VALUE
A consistent, professional presence wherever people encounter your business.

04 / BRAND REFRESH

A thoughtful next chapter, without starting over.

A thoughtful next chapter, without starting over.

You may already have a logo, a website, or years of materials behind you. If something feels slightly off, that does not always mean everything needs to change. A brand refresh looks closely at what is working, refines what is not, and helps the whole picture feel more intentional.

WHO IT’S FOR
Established businesses that have grown, changed, or simply feel ready for a clearer visual direction.

WHAT TO EXPECT
A review of your current identity, practical recommendations, and a refined set of updates that respect the story you have already built.

THE VALUE
More confidence and consistency, without losing the familiarity your customers already know.

THE PROCESS

What Working Together Looks Like

What Working Together Looks Like

01
LET’S TALK
We’ll discuss your business, goals, and what’s working today.

02
MAKE A PLAN
I’ll recommend the services that make the most sense for your needs and budget.

03
DESIGN & REFINE
We’ll collaborate through feedback until everything feels right.

04
LAUNCH WITH CONFIDENCE
You’ll leave with polished, professional materials you’re proud to share.

A GOOD PLACE TO START

Not Sure What You Need?

Not Sure What You Need?

Many clients come with an idea rather than a detailed plan. That is completely okay. You might know that your website is not telling the full story, that your materials feel scattered, or that you are ready for a more professional look but are not sure where to begin. The first conversation is simply about understanding your business, listening to what is not working, and figuring out what would have the biggest impact. There is no pressure to arrive with the right words.

LET’S TALK

You can start with a question.

You can start with a question.

Tell me a little about your business, what you are working on, or what has been on your mind. I will take it from there — thoughtfully, honestly, and at a pace that feels comfortable.

Start a conversation

THE HARTFORD EDIT

Thoughtful branding, websites, and graphic design for small businesses with big ideas.

© 2026 The Hartford Edit · Design with intention

THE HARTFORD EDIT

Thoughtful branding, websites, and graphic design for small businesses with big ideas.

© 2026 The Hartford Edit · Design with intention